Abercrombie Makes Its Way To Asia

Abercrombie and Fitch is one of the most successful brands in the United States, and is ranked well in line with clothing stores such as the Gap and Banana Republic. It sells retail clothing line for casual wear for men, women and children. It also target college preppies of the sorority and frat variety. But Abercrombie and Fitch has had a long history, before it was able to get this far. Established back in 1982, the store owner hailed from Baltimore, and was a former road engineer. It originally sold clothing, accessories and equipment for sports activities such as fishing, hunting and camping. Some of its once famous patrons were Ernest Hemingway and Theodore Roosevelt, who were both know for their love of the outdoors and adventure. Then around 1988, the company decided to re-establish itself and reposition its market appeal by featuring clothing apparel that is more fashion and lifetyle oriented. Furthermore, its fame skyrocketed to college students and the twenty-something market share when the company decided to feature male college-age models, both with handsome face and sexy six pack abdomens. These shirtless college boys looking like Adonis with cheekbones to die for, and posing sexy on the sandy beaches and marshlands, were able to make an impact and turn everyone s heads. It also cemented Abercrombie and Fitch s mark on the upperclass teenage and college-age market audience. It is interesting that what began as a simple, tawdry retail store for outdoorsy, middle-aged men, expanded as a popular retail brand for many young people. It is almost a status symbol to be able to buy shirts, pants and jackets from the Abercrombie and Fitch. Shirts and sweaters from Abercrombie and Fitch are very easy and comfortable to wear due to its soft and light material. Their jeans and pants are made from a strong, durable fabric that looks casual, but rugged at the same time, giving one a sexy appeal. Men and women can buy vintage-looking polos and shirts, which are made in different colors and different sleeve-lengths. Besides these staples, the company stores also offers shorts, dresses and pajamas. In addition, they have also expanded to selling shoes and bags that match their clothing ling. They also have stylish belts in varying widths and lengths, perfumes and scarves with many colors and made out of cotton and sometimes mixed with other fabric types. In shopping bazaars and online stores, used Abercrombie sale can be found aplenty. That is exactly how popular the brand has become.