The China Mobile TV moible phones official commercial press is held On March, 22, 2010. The real integration development of TD-SCDMA and CMMB is realized. It opens the new fields of China self-owned intellectual property wireless communication and broadcasting industry. It's beneficial to the integration of three networks.
The TV phone service has been started in 27 provinces in China. It covers as many as 303 cities and areas. The TV phone service now can provide 6 sets of TV programs. It has become the exclusive and important business of China Mobile.
At present, there are more than 0.5 billion mobile users. A TV channel can explore 10% users. If each user pays 10 yuan service fee, 0.5 billion share will be generated. The rapid development of phone TV in Japan and Korea has proved that it's an industry with great potential. The future Mobile phone TV integrating with rich information and interactive communication will sure create more market space and commercial value.
There is competition in the phone TV industry. With the technology progress of TV receiving device and the development of the network transmission, many users connect the satellite TV program with the traditional TV program device. They can enjoy various real-time satellite programs and Internet Theater. The broadcast and TV system is pressed by the change. The G3 phone TV service developed with China Mobile and the selfowned multimedia terminal business are regarded as the revolutionary trial.
As to the future medial industry, it's necessary to consider the media integration and replan the TV industry. The development of phone TV will bring innovation to the TV industry. It will also face the competion from the various competitors. The information competion of future TV, newspaper, broadcasting and internet websites will start from the wireless network.
The network construction of the CMMB will be speeded up. In 2009, CMMB has achieved the groundbreaking development. It has completed the technology development, standard system, industrialization of the equipment, scale test and operation system. And the first business brand "jingcai" is also officially launched.
The service should be supported by the network of ChinaTelecom industry and the content of the radio, TV and film industry. So the radio and TV industry and Telecommunications should cooperate with each other well.
The phone TV state standard in China is the TMMB of the telecommunications. But the more widespreading standard on the market is the CMMB of radio and TV industry. The competition of phone TV business between radio and TV industry and telecommunication will appear naturally.
In 2010, there are three aspects of the competition. First, at present, CMMB can only launch CMMB phone TV with China Mobile ID. The streaming media phone TV of China Mobile is also promoted. Second, the ChinaTelecom and China Unicom which didn't get the chance to cooperate with the CMMB are also trying the phone TV business. Thirdly, Xinhua News Agency and People's Daily also enter the moible phone TV field. The competition in mobile phone TV field becomes fierce.
Source: http://www.hicow.com/china-unicom/mobile-phone/china-mobile-2690920.html